Asien-Pazifik-Forum Berlin e.V.

APFB E.V.

Board

Chairman:
Clas Neumann
Senior Vice President, Head of SAP Labs Network & Fast Growth Market Strategy Group
Clas Neumann is responsible for strategy and operations for the SAP Labs Network (SLN) – SAP’s global network of research and development centers. Under Neumann’s leadership the SLN has grown to 20 R&D centers located in 17 countries worldwide. The largest of those are in China, India, Germany and the USA. In his second role, as the head of SAP’s fast growth markets strategy, Clas orchestrates the strategic alignment and long-term investments in some emerging markets around the globe. He has more than two decades of experience in Asia-Pacific, with more than 15 years in India and China and was instrumental in SAP’s market entry into China. Clas has led the Global SAP Labs Network since 2009. Prior to this he was President of SAP Labs India and held additional responsibility as Senior Vice President, Breakthrough Innovation & Products with engineering teams around the globe. Clas serves as an SAP Representative of the Asia-Pacific Association of German Industries (APA), a board member of the East Asian Association (OAV) and as board member in various Chambers of Industry. He also holds the chair in the EUCC cyber security working group in China. He was named “IT Thought Leader of the Year” in China in 2014 for his achievements in the area of smart manufacturing and accompanied several German ministers and the President on trips to Africa, Latin America and Asia. He co-authored several books and article on innovation and business practices in emerging markets.
Vice Chairman:
Prof. Dr. Andreas Zaby
President of HWR Berlin (Berlin School of Economics and Law)
Treasurer:
Dr. Nicole Renvert
Head, Government Relations, Voith GmbH & Co. KGaA/ Member of the Board, Asia Pacific Commitee of German Industries (APA)
Pei Albrecht
Berlin Representative ALBA China ALBA Group plc & Co. KG
Born in Taiyuan, China Graduated as business economist at Magdeburg - Stendal University of Applied Sciences in Germany She has experiences in various industries such as pharmaceutical industry, economic promotion as well as an international company of machine tool building in project development and intercultural management between Germany and China. In 2010 she began to work in the recycling industry as Business Development Manager Asia at the ALBA Group. Now she works as Head of China Affairs in the company.
Bernhard Bartsch
Senior Expert Programme Germany/Asia, Bertelsmann Stiftung
Prof. Dr. Gert Bruche
Founder/Partner at BGM Associates GmbH, Professor for International Management, HWR Berlin
Gert Bruche is Founding Partner of BGM Associates, a strategy and transaction advisory firm with an industry focus on healthcare and life sciences, located in Berlin with its Asia liaison office in Seoul. He served as Vice President and Dean of the Faculty of Business and Economics at the Berlin School of Economics and Law. In the university’s MBA and MA courses he teaches International and Strategic Management with a particular focus on Asia. After working as a Programme Officer for the United Nations Development Program in Turkey and as Head of a research group at the Berlin Social Science Center (WZB) he moved into the private sector. For a decade he worked in various positions for Schering AG, among others for many years as Managing Director for Schering AG’s China subsidiary in Hong Kong. His relationship with Asia is also reflected in various projects for companies and public agencies in Asia, in his work as Director of Executive Training Programmes at the Nanyang Technological University in Singapore, and in extended guest professorships at Indian universities. His research focuses on the on-going shift of business innovation to Asia, on the challenge from newly emerging multinationals from China and India, and on Asia strategies of German Mittelstand companies. Gert Bruche holds a Diplom-Ingenieur degree of Technische Universität Berlin and a Doctorate in Economics and Social Sciences of Freie Universität Berlin.
Dr. Caroline King
Director, Government Relations MEE, SAP AG
Dr. Dr. Talat Mahmood
CEO, B2P GmbH
Dr. Dr. Talat Mahmood - educated in Germany, worked as a senior fellow at the largest European think tank WZB in Berlin. Moreover, he has taught at several esteemed universities as well as published several refereed papers in international journals. For the APFB he organized several Pakistan Business Days; including conferences attended by high-level delegations from the corporate and the political world. Jointly organized events with German think-tanks as well as meetings were arranged between German government, German business associations and representatives from Pakistan`s political and business community. Dr. Mahmood has been the acting- and vice president of APFB (2014-2016) and is presently a member of the board and the CEO of Bridge to Pakistan GmbH.

Management

Annette Heimann
Managing Director
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